Picture – “Traitor” (1985)

Traitor was Picture’s follow-up to the very strong Eternal Dark LP (1983).  With this album, Picture seem to have succumbed to the commercial trends of the day, with an overblown drum sound and prettied up choruses.  All coming with mixed results.  I think the new fixation with layered “gang” choruses (call it the Pyromania effect) paid off great dividends on the exquisite speed track Lost In The Night.  The title track is also a winner.  However, many tracks (like the repetitive Right Now) just fizzle, as the overproduction saps Picture of their power.  In general, the Traitor album saw Picture trading in their riff-first modus operandi for an over-reliance on big, fat beats.  (An attempt to boost sales?)  Nevertheless, I think Picture maintained their dignity even with the new, alternative, presentation.  Besides, it’s always nice to hear Pete Lovell’s righteous bellow.  My score: B-


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